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Helmet promotion program in high gear

Helmet promotion program in high gear
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Tips to help riders cycle safely this summer

Winnipeg Health Region
Wave, Summer 2013

Injury prevention experts want young cyclists to "use their heads" as they bike around city streets this summer.

IMPACT (the Winnipeg Health Region's Injury Prevention Program), the Sport Medicine and Science Council of Manitoba, and other community partners, will be patrolling the streets in an effort to "catch" children and youth wearing bike helmets this summer.

Those who are caught using their helmet will receive rewards such as wrist bands or reflectors and a chance to win a grand prize at the end of the season.

This is the fifteenth year Sport Medicine and Science Council of Manitoba has been running the "Caught You Using Your Head" campaign. "We are excited to be joined by some additional partners including IMPACT," says Council Director, Craig Baker who is pleased the campaign is moving into high gear.

"The public interest this year is amazing. Community leaders from across the city recognize the importance of making helmets part of a child's biking routine."

The campaign aims to make wearing a helmet routine for cyclists says Dr. Lynne Warda of IMPACT, who is also an Emergency physician at Children's Hospital.

"We want to see every cyclist in the habit of fastening a helmet for every ride, much like the way we buckle a seatbelt when in a vehicle. We see too many children injured because they weren't wearing helmets or weren't wearing them properly."

Children and Youth Opportunities Minister Kevin Chief applauds the campaign. "The safety of our children is critical," says Chief, the MLA for Point Douglas. "This campaign is an excellent start as it will provide incentives for safe behavior and education to children and their families while influencing them in a positive way."

"We want to see Manitoba kids and youth stay active and safe by ensuring they wear a helmet while cycling," says Healthy Living Minister Jim Rondeau. "We're happy to see this campaign launched as it will help raise awareness for bike helmet use and educate families on the importance of taking steps to keep kids safe."

Partners for this year's campaign include the North End Community Ambassadors, William Whyte Residents Association, Boys and Girls Club of Winnipeg at Norquay Elementary School and The WRENCH.

Wave: Summer 2013

About Wave

Wave is published six times a year by the Winnipeg Health Region in cooperation with the Winnipeg Free Press. It is available at newsstands, hospitals and clinics throughout Winnipeg, as well as McNally Robinson Books.

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