Press Releases

Thursday, October 25, 2012

Region launches 'hard-hitting' campaign to encourage youth to use condoms and prevent STIs

The latest phase of the Winnipeg Health Region's campaign to battle high rates of sexually-transmitted infections (STIs) among teens is being launched today. Using, posters, bus shelter and radio advertisement sporting the "GetSomeCondoms" tag encourages youth to use condoms each and every time they choose to have sex.

The 'hard-hitting' campaign shows youth unexpectedly being hit with bouncy balls, each representing a different STI. "Our new campaign tells youth that because many STIs often have mild or no symptoms, you can't tell who has one and you can't predict when you might get one. But for those who choose to be sexually active, you CAN help protect yourself by using condoms," says Dr. Pierre Plourde, Medical Officer of Health with the Region.

Condoms are around 97% effective against preventing STIs when used properly. "Youth and young adults continue to be among the groups with the highest rates of chlamydia and gonorrhea," Dr. Plourde said. "Increasing condom use with sexually active teens can help to bring down these rates."

The GetSomeCondoms campaign uses humour to get the attention of young Winnipeggers, to encourage them to start a conversation about safer sex with their family and friends and to visit the website. Once online, youth will find information to help them decide if they're ready to have sex and how to protect themselves from STIs and unplanned pregnancies by using a condom every time with every partner.

The website also directs youth to Teen Clinics across the city where youth can access confidential health services and enter to win tickets to an advanced premiere of the last movie in the Twilight Saga: Breaking Dawn Part 2. Over 400 Winnipeg teens will get a sneak peek on November 15th, the day before anyone else can see it. The Twilight premiere will kick-off the new Heads up?! toques which youth will be able to pick up for free when they visit their Teen Clinics after November 15th.

"Research has shown that as many as one out of four Grade 9 students are sexually active. We need to provide youth with the information they need to make the right decisions about protecting themselves if they choose to have sex," Dr. Plourde said.

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